LADIES
AND GENTLEMEN SALON SPA WINS CHAIN STORE AGE MAGAZINE'S "RETAIL
STORE OF THE YEAR" DESIGN COMPETITION
Ed
and Nancy Brown, owners of Ladies and Gentlemen Salon Spa in Lyndhurst,
OH. had a wonderful reason to celebrate this past holiday season. they
received a letter from Murray Forseter, publisher/editor of Chain
Store Age magazine's 2004 "retail Store of the year design
competition"
The
application was entered by Herschman Architects, the team who worked
on the Brown's new salon & spa, located in an upscale lifestyle
mall in Legacy Village, just east of Cleveland, OH. Ladies and Gentlemen
looks like an anchor store thanks to it's excellent corner location
and the buildings unique curved glass wall. The attention grabbing
signage, featuring a halo-lit external sign as well as an internally
illuminated rotating sign, all add to make an impression before one
even steps foot inside.
Upon
entering, guests are greeted by a hostess and have an opportunity to
browse the 900 square foot Aveda retail store. The design objective
was to create a an edgy, yet organic atmosphere where the customer
eagerly anticipates their salon & spa services. That was achieved
by creating floating 12 foot ceilings and an open structure which draws
the customer through the salon. Walnut stained woodwork creates visual
interest by defining the shampoo area with a series of posts and beams.
Clients recline in comfortable Takara Belmont chairs for an ultra relaxing
shampoo experience. Stainless steel counters with built in punch through
light boxes covered with frosted glass, serve as a color bar in the
salon area so that clients are part of the mixing experience. "Because
all of our stylist are also colorists, we decided not to have a separate
room," explains Nancy. "we wanted to clients to be a part
of the mixing experience, to celebrate color by keeping it out in the
open."In addition to the 16 styling stations, there are five treatment
rooms in the spa,three pedicure stations featuring European Touch chairs
(the Rolls Royce of pedicure chairs) and four manicure stations. The
beautiful spa lounge features deep red silk-like fabric covering the
wall, a slate fireplace, maple wood flooring and a contemporary glass
chandelier. Burnt orange and cream walls with large off-white porcelain
tiles create a fresh atmosphere in the manicure and pedicure rooms:
the salon i is bright and playful while the spa lighting is soft and
relaxing. Glowing acrylic stars hang from the ceiling in a room
devoted to children called The Kid Next Door. The walls are apple green
and there are video games and movies at each styling station.
"We
changed the floor plan 19 different times, " said Nancy. "We
wanted to get so much into the space and make it all work." The
spa and salon together total 5,100 square feet. This location marks
the second Ladies & Gentlemen establishment. Northeast of Lyndhurst
in Mentor, OH, the Brown's own another 13,000 square foot salon spa
and a new 10,000 square foot Aveda Brown Institute, a cosmetology and
esthiology school. Future plans include opening another Institute in
rocky River, OH.