timeline.html

2000-2005

2005 - October 2005 Aveda Awards Fredric's Corporation the "Care Recognition" award for best Earth Month contribution $104,000 dontated!
2005 - Aveda Fredric's Corporation ended distribution with Aveda Lifestyle Products.
2001 - The Brown House Cafe, Organic Teas and Eats opens in January to the staff and students at Fredric’s Corporation and then to the public in March. Due to the widening of Muhlhauser Rd., the Brown House Cafe closed its doors November 1, 2002.
2001 - The Plant, A Gathering Scenter opens as a 2000 sq. ft. organic greenhouse and event space. Originally catered by the Brown House Cafe.
2001 - The 10th Aveda Environmental Lifestyle Store opens in Columbus, OH at the Fashion District at Easton.
2002 - The Aveda Fredric’s Institute expands. In May of 2002, A 2,500 sq. ft. addition of the Institute is completed. The expansion includes an addition of a Color room, classroom, expanded Esthiology department, makeup area, 2 restrooms and an office giving the Institute a total of 6,500 square feet of retail, class room and clinic floor space.
2002 - Aveda Fredric’s Corporation built and dedicated its first Habitat for Humanity home in Hyde Park, Ohio with the help of Aveda/Fredric’s Staff, Aveda/Fredric’s Institute staff and students, family, volunteers and salon spa volunteers.
2002 - Puregiving.com™ moves forward to include items that enhance the Aveda product line and partners with artist Edward Casagrande to develop a line of sculptures for home, spa and entertainment all to enhance lifestyle.
2002 - Aveda Fredric’s Corporation grows its environmental commitment by adding 3 hybrid automobiles to its corporate fleet and purchasing a cardboard crusher to enhance cardboard recycling efforts. In addition, Fredric’s Corporation is added to the finalist list for Fast Company Magazine’s “Fast 50,” in recognition of their environmental commitment and receives honorable mention.
2002 - Project Daymaker touches a record number of people and travels to Miami and Minneapolis to be a part of The Salon Association’s Community Outreach program and Aveda Congress Festival respectively.
2003 - Aveda Corporation purchases the 10 Experience Centers in Fredric’s Corporation Network providing additional consistency of the Aveda brand representation nationwide.
2003 - Project Daymaker embarks nationwide with book signing tour of “Life as a Daymaker” by David Wagner. Through local licensed volunteers, it will touch people in Chicago, New York, Houston, Dallas, Phoenix, San Diego, Los Angeles, Palo Alto and San Francisco.
2003 - The Holzberger Family is named a finalist in the fourth annual Goering Center for Family & Private Business, Family Business of the Year award in the Community Service category. The Community service award recognizes the family business that exemplifies the meaning of commitment to the community in ways that enhance the quality of life for all who live in the Tri-State area.
2004 - Fredric’s Corporation is chosen as one of five finalists for Distributor of the Year by TSA, (The salon Association)

2004 - The Holzberger family is awarded The University of Cincinnati GoeringCenter for Family and Private Business, Family Business of the year in the Community Service Category.

2004 - The Institute was a Cincinnati Better Business Bureau Torch Award for Marketplace Ethics finalist in October of 2001, 2002 and has again in 2004 .This award is given in recognition of a business's outstanding commitment to ethical standards in their relationship to their customers, employees, suppliers, competitors and surrounding community.

2005 - Frederic Holzberger is named a finalist for the Cincinnati Health Care Heroes Award. Winners are to be announced Symposium in January.

2005 - Project Daymaker starts it's 10th year of service to those in need.

2005 - Fredric's Corporation celebrates 20 years of service to the Salon and Spa industry.

2005 - Aveda Fredric's Corporation was awarded as a finilist for the Health Care hero's award under the employer catagory
2005 - Marks the 2nd opening of Aveda Fredric's Institute in Indianapolis, Indiana.

1990-2000

1992 - Aveda Corp. grants exclusive distribution rights in the states of Michigan & Kentucky.
1994 - Earth & Humanity Foundation is formed and thus begins a legacy of giving back to the community and those in need. In addition, Fredric’s opens its first Aveda Environmental Lifestyle Store in the Kenwood Towne Centre in Cincinnati. This was one of the first stores of its kind in the United States. Much more than a traditional beauty boutique, the focus of the stores is to showcase the entire Aveda brand featuring over 1200 products. “Aveda is a lifestyle product and service company committed to supporting two ecosystems; the planet and the human body. Each thrives on harmony and balance and are vitally interconnected,” says Horst Rechelbacher, founder of Aveda.
1995 - Holzberger launches Project Daymaker, a 34-foot Winnebago that has been outfitted as a salon with three stylist stations, a shampoo bowl, stress relieving massage station and reception area. Daymaker provides services to people who could not otherwise afford to have a professional haircut. Staffed by licensed salon stylists who volunteer their time to help those in need, since its inception, Project Daymaker has traveled over 100,000 miles within the four states of Ohio, Indiana, Kentucky and Michigan and with the aid of over 800 volunteers has touched more than 9,500 less fortunate people.
1995 - Second Aveda Environmental Lifestyle Store opens in Indianapolis at the Fashion Mall at Keystone at the Crossing.
1995 - The Family Nurturing center is born! The on-site State of Ohio licensed day care facility employs four certified teachers with bachelor degrees in Education. The objective of the Center is to offer fun and educational child care for children from birth to 6 years old, that nurtures them throughout their social, emotional, physical and cognitive developmental process. Meals and snacks are provided daily through the Brown House Cafe. Due to the widening of Muhlhauser Rd, the Nurturing Center closed its doors March of 2002.
1996 - Third and fourth Aveda stores open in Troy, Michigan at the Somerset Collection North and Strongsville, Ohio at SouthPark Center.
1997 - Fifth, sixth and seventh Aveda Stores open in Dublin, OH at Tuttle Crossing, Beachwood, OH at Beachwood Place and Troy, MI at the Somerset Collection South.
1998 - Aveda Stores numbers eight and nine, open in Lexington, KY at Fayette Mall and Louisville, KY at Mall St. Matthews.
1999 - The Aveda Fredric’s Institute opens its doors. A private, licensed school of cosmetology, esthiology and nail esthetics and retail center, the school provides the salon network with an opportunity to hire individuals educated in all aspects of salon operations. Students work together to produce hair and fashion shows to raise money for charities and research organizations such as Breast Cancer Research. “The Institute is part of the ‘ecosystem’ by helping put salons on the path of success,” says Holzberger. The school has received “Awards of Excellence” from the State of Ohio and is recognized by Cincinnati Magazine as one of the “Best of the City.”
1999 - Puregiving.com™ is established as a source for salon gifting tools.

1980-1990

1983 - Fredric’s Corporation distributes tanning and fitness equipment.
1985 - Aveda Corporation grants Fredric’s exclusive distribution rights in the state of Ohio for their line of Environmental Beauty Products. Frederic Holzberger believes in the strength of a single line focus and ceases distribution of tanning and fitness equipment.
1988 - Aveda Corp. grants Fredric’s Corporation exclusive distribution rights in the state of Indiana.