Frederic J. Holzberger

President and CEO

fholzberger@fredrics.com

Frederic J. Holzberger~ is the Founder, President and CEO of Fredric’s Corporation, Essential Concepts and Aveda Fredric’s Institute.  1985-2005, he was the Exclusive Distributor of AVEDA Environmental Lifestyle Beauty Products in Ohio, Indiana, Kentucky and Michigan. Mr. Holzberger holds a Bachelor of Science Degree in Marketing from Miami University in Oxford, Ohio. Understanding marketing and practicing it in its truest form, the relationships with salon customers, retail consumers and cosmetology students has been nurtured through the integrity of a single line focus. His "student for life" philosophy and commitment to education and communication drives his desire to inspire and create change within the beauty industry. An environmentalist and philanthropist, Mr. Holzberger believes that the most important mission in life is to make a difference in the world by giving back more than you take. Through his focused marketing plan, entrepreneurial spirit and environmental activities he has received numerous, prestigious industry and business awards and appointments including the Ernst and Young Cincinnati/Northern Kentucky Entrepreneur of the Year in 1998.  Other awards include Cincinnati Business Courier Crescendo Award 1995, Aveda Distributor of the Year, Aveda Masters of the Arts Award and Chain Store Age magazine, Top 25 Retail Entrepreneurs of the Year 1998, Fairfield Business Person of the Year 2000, Aveda Community Leadership Award 2000 and Creative Thinking Association, Creative Thinking Award 2000 and the Fairfield Volunteer Spirit Award 2002.  In August of 2004, Mr. Holzberger and his family were honored to receive the Goering Center Family Business of the Year Award for Community Service.

Through integrity and leadership Mr. Holzberger has received numerous, prestigious awards and appointments:

• Aveda Distributor of the Year 1987
• Aveda Outstanding Environmental Award in 1993, 1994 and 1995
• Aveda Sales Award 1995
• Aveda Lifestyle Sales award 1995
• Aveda Master of Arts 1995
• Cincinnati Better Business Bureau Torch Award Finalist 2001
• Cincinnati Better Business Bureau Torch Award Finalist 2002
• Cincinnati /Northern Kentucky Entrepreneur of the Year Finalist (Wholesale/Distribution category) 1996
• Cincinnati/ Northern Kentucky Entrepreneur of the Year Finalist (Service category) 1997
• Elected member of Fairfield Chamber of Commerce Board of Directors 1997-2002
• Cincinnati Northern Kentucky Entrepreneur of the Year Winner (Emerging Category) 1998
• Numerous Industry Trade Show Awards
• Member of Fairfield and Cincinnati Chamber of Commerce
• Member of Children's Theatre Advisory Board
• Fairfield Business Person of the Year Award 2000
• Aveda Community Leadership Award 2000
• Award of Excellence, Ohio State of Board of cosmetology, Aveda Fredric's Institute 2000-2003
• Creative Thinking Association, Creative Thinking Award, March 2000
• Better Business Bureau Torch Award Finalist- Aveda Fredric's Institute, October 2001, 2002 and August 2004
• Fairfield Volunteer Spirit Award April 2002
• Goering Center Family Business of the Year Award Finalist, August 2003.
• Goering Center Family Business of the Year Award for Community Service, awarded August 24, 2004
• Co-chair, Pyramid Hill Art Fair 2003-2004
• Finilist for the Health Care Hero's Award under the employer catagory in February, 2005

Frederic Holzberger and Fredric's Corporation are featured in the following books:

• Guts! Companies That Blow the Doors off Business-as-Usual, by Kevin and Jackie Freiberg

• Marketing Yourself, by: Dorene Ciletti

• Secret Service, Hidden Systems That Deliver Unforgettable Customer Service, by John R. Dijulius

• Life as a Daymaker by David Wagner