FREDRIC'S CORPORATION

OUR VISION: To build environmental awareness through an Aveda lifestyle while continually providing a point of difference.

OUR MISSION: To provide the highest quality Environmental Lifestyle products, education and service to the Beauty and Wellness Industry through integrity and teamwork.

OUR VALUES: Integrity, Teamwork, Consistency, Excellence, Commitment, and Community Partnership.

OUR COMMITMENT TO THE EARTH: To strive for environmental and resource efficiency, education and alternative environmental methods through Distribution, Institutes, Salons, Associates and Consumers. To be a leader in Environmental Action for our business community and earth.

THE MISSION OF AVEDA: "Our mission at Aveda is to care for the world we live in, from the products that we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."

- Horst Rechelbacher, Founder